Lavazza adv embarked on the TV route almost immediately.
Now, more than 50 years later, the collection of Lavazza commercials gives a humorous, light-hearted and entertaining view of Italy, with the main focus always an espresso cup.
It is a story, accompanied by memorable catchphrases, of the rituals and lifestyles of ordinary Italians, not afraid to laugh at themselves and enjoy a joke at their own expense.
This section contains all the Lavazza commercials from the 1950s to the present day, plus the international commercials produced for each country.
Choose the years you prefer and… happy viewing!