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There’s More to Taste: more rituals, more cheer, more Lavazza

The world of tennis and that of Lavazza have much more in common than one might imagine: they share common values, such as tradition and excellence.

That’s why, for the fifth year running, in addition to the passion of spectators, Wimbledon will be offering all the flavour of the authentic Lavazza espresso.

For the 2014 edition about 60 service points and 200 coffeemakers were deployed. This year tennis fans will once again participate in an event full of taste, just like the authentic Italian espresso.

Since 2011 coffee breaks at the tennis tournament have become a habit, a ritual to which everyone seems pleasantly accustomed.

Wimbledon 2015

Wimbledon 2015

Lavazza. There’s More to Taste.

Participating in events such as Roland Garros, Wimbledon and the US Open, means entering into a whole new world full of experiences, people, events, style, and all the forms of expression that go beyond the boundaries of sport.

The Partnership

The partnership between Lavazza and Wimbledon dates back to 2011, and since then players and spectators at the tournament have been enjoying the coffee that is the essence of the Italian lifestyle.

The Lavazza brand is known worldwide as the symbol of Italian espresso.

By combining the finest raw materials and the most advanced coffee production technology, Lavazza has become a global leader in the coffee market.

During the previous editions — 2011, 2012, 2013 and 2014 — the Lavazza authentic Italian coffee had been served at 60 service points at the All England Lawn Tennis and Croquet Club (AELTC), including 13 cafés and restaurants, all corporate hospitality areas and the media centre, as well as the areas reserved for the tournament’s players and officials.

Lavazza - Wimbledon


The Contest

A coffee with Caroline Wozniacki.

Try and convince Caroline Wozniacki that you should be the lucky winner and have a cup of coffee with her.

Learn more

Lavazza at Wimbledon: