There’s More to Taste: more rituals, more cheer, more Lavazza
The world of tennis and that of Lavazza have much more in common than one might imagine: they share common values, such as tradition and excellence.
That’s why, for the sixth year running, in addition to the passion of spectators, Wimbledon will be offering all the flavour of the authentic Lavazza espresso.
For the 2016 championship, over 60 service points and 200 coffeemakers will be deployed. This year tennis fans will once again participate in an event full of taste, just like the authentic Italian espresso. From the Baseline Bar to The Queue, Lavazza delivers on a variety of hot and cold coffees, served just the way you like it.
Since 2011 coffee breaks at the tennis tournament have become a habit, a ritual to which everyone seems pleasantly accustomed.
A tradition that you can also experience online, taking part in "The Other Queue" competition, to win a Lavazza A Modo Mio coffee machine or two tickets to the gentlemen’s final. Or maybe both.
Lavazza. There’s More to Taste.
Participating in events such as Roland Garros, Wimbledon and the US Open, means entering into a whole new world full of experiences, people, events, style, and all the forms of expression that go beyond the boundaries of sport.
The partnership between Lavazza and Wimbledon dates back to 2011, and since then players and spectators at the tournament have been enjoying the coffee that is the essence of the Italian lifestyle.
The Lavazza brand is known worldwide as the symbol of Italian espresso.
By combining the finest raw materials and the most advanced coffee production technology, Lavazza has become a global leader in the coffee market.
During the previous editions — 2011, 2012, 2013, 2014 and 2015 — the Lavazza authentic Italian coffee had been served at 60 service points at the All England Lawn Tennis and Croquet Club (AELTC), including 13 cafés and restaurants, all corporate hospitality areas and the media centre, as well as the areas reserved for the tournament’s players and officials.