Each year, with each new calendar, Lavazza both affirms and renews its image. And these dynamics never stop: on the one hand it confirms the company’s sure and unmistakable style, but at the same time it shows the need to follow the times and, if anything, to be a step ahead.
This approach is indispensable for maintaining such a delicate balance and exceptional insights. This marked the beginning of a collaboration with prestigious and authoritative photographers.
The Lavazza spirit has inspired powerful, glamorous and unconventional images: in a word, memorable.
Important names — those of the masters of international photography — have taken turns behind the camera. Helmut Newton, Ellen von Unwerth, Ferdinando Scianna, Albert Watson, Marino Parisotto, Elliott Erwitt, David LaChapelle and many others. Learn more about them in the short biographies in this section.
Joseph Anthony Lawrence, best known as Joey L., is the young photographer behind the 2016 Lavazza Calendar.
Born in 1989 in Ontario, Canada, he lives and works today in New York, the favourite theatre for his photographic portrayals. “Halloween in Brooklyn” is his personal project dedicated to the masked characters who entertain that district in the Big Apple during this festivity, offering the audience a completely personal glimpse of the city’s soul.
His own curiosity for different ways of living has brought him to new and unfamiliar territories — from the holy lands of Varanasi, India, to Southern Ethiopia, the Kurdish regions of Iraq and Syria — making him one of the most requested photographers.
- From Father to Son
Born in a suburb of Philadelphia, Pennsylvania, McCurry studied film at Pennsylvania State University. He was the photographer who brought the world the first images of the conflict in Afghanistan. Since then, thanks to his keen eye and his extraordinary commitment, Steve's archive spans conflicts, vanishing cultures, ancient traditions and contemporary cultures — yet always retains the human element.
McCurry has been recognised with some of the most prestigious awards in the industry, including the Robert Capa Gold Medal, National Press Photographers Award and the Royal Photographic Society Centenary Medal. His collaboration with Lavazza started more than ten years ago with the ¡Tierra! project.
His Lavazza calendar:
- The Earth Defenders
He was born in Munich, Germany, in 1968. He lives and works in New York City. Growing up in Germany, he was deeply influenced by August Sander’s countless portraits of the poor, the working class, and the bourgeoisie, as well as by Bernd and Hilla Becher, who spawned a school known as the Becher-Schüler. Schoeller worked as an assistant to Annie Leibovitz from 1993 to 1996. Schoeller's photographs gained several recognitions awarded by prestigious juries, as The Society of Publication Designers, the Alfred Eisenstaedt Awards and the American Society of Magazine Editors, and specialised magazines as Communication Arts, American Photo, Photo District News.
- Inspiring Chefs
Born in Amarillo (Texas) in 1959, he was named Chief Photographer for Rolling Stone in 1992, where he shot over 125 covers. In 2002 he began to work with Condé Nast Publications. He has published several books and received numerous prizes, such as those of The Society of Publication Designers, The Alfred Eisenstaedt Award, Communication Arts, American Photography and Photo District News. He also received the Lucie Award for Outstanding Achievement in Portraiture.
He was born in London in 1964. His photographs have been published in many influential magazines and exhibited in galleries worldwide. He has held solo exhibitions in America and Europe. His works are part of the permanent collections of the National Portrait Gallery and the Victoria and Albert Museum in London, and the Centre of Photography in New York. Pictures for Photographs, a large monograph of his work, including drawings from his sketch books, was published in 2009 by Steidl. He lives in London with his wife and four children.
- The Lavazzers 2012
- The Italian Espresso Experience – Allegro con Brio 2010
She was born on 2 October 1949 in Waterbury, Connecticut. She began her career as a photo journalist for Rolling Stone in 1970 and would become the magazine’s chief photographer in 1973. Ten years later, she had shot 142 covers and published photo essays on scores of stories. In 1983, Annie began to work with Vanity Fair, in 1993 with Vogue. In addition to her photography activity, she has created several influential advertising campaigns. She has collaborated with many arts organisations, such as the White Oak Dance Project, with Michail Baryšnikov and Mark Morris.
She has published several books, and exhibited widely, in USA and Europe. In 2006, she was awarded the title of Commandeur in the Ordre des Arts et des Lettres but her palmarés numbers numerous other prizes: the International Center of Photography’s Lifetime Achievement Award, and the Centenary Medal of the Royal Photographic Society in London. She was named a Living Legend by the Library of Congress. She lives in New York with her three daughters: Sarah, Susan and Samuelle.
- The Lavazzers 2012
- The Italian Espresso Experience 2010
Born in Scotland, 1973, he studied Fine Art Photography at the Glasgow School of Art. In 2002, MacKay began working in his own right, and his first photographs revealed a highly original style, which is influenced by elements of pop art, street art and comics, but also by classical painting. His imagination, technical ability, and lighting skill has enabled him to progress to being recognised as one of new generation of elite photographers working today.
MacKay began his collaboration with The New York Times Magazine in 2006 and has shot major portfolios for the magazine and several cover stories. In July 2011 he had an exhibition opening at the National Portrait Gallery to celebrate the athletes of the London 2012 Olympics. Reinterpreting them with his unique imagination, MacKay has portrayed some of the most notable sports and entertainment figures of our day. His portfolio as an ad photographer includes some of the best-known international brands.
Born in Madrid in 1968, Eugenio Recuenco has worked for Spanish and international magazines and for advertising campaigns for various international brands. He exhibited his works in Madrid and Barcelona and was awarded a Gold Lion at the Cannes Lions International Advertising Festival.
Among his latest projects: PhotoEspaña at the Naarden Fotofestival in the Netherlands, Art Toronto (2007), a personal exhibition in Paris, the Miami Photo Festival and Matarte es Matarme, from which the Calendar Fashion Show 2009 was born. He also created music videos such as “Pretendo hablarte”. He received first place at the International Film Week in Mexico, the Gold award in Graphics and the Bronze Award in Exterior Campaign at the Sol Festival. He was also responsible for the set design and art direction of the opera The Huguenots in New York.
She was born in 1954 in Frankfurt, Germany. Ellen von Unwerth’s work offers a distinctly sexual and playful version of fashion and beauty photography. In addition to her career as a fashion photographer, filmmaker, film producer and video director, her work has been collected in numerous books and two photo-novellas, often along with worldwide exhibitions.
Her photographs have been exhibited internationally. Her sensual campaigns for Guess in the early 1990s launched her commercial career, several other campaigns followed, as well as a series of advertisements for Sex and the City. Von Unwerth has also ventured into directing short films and commercials.
- The Lavazzers 2012
- The First Class Espresso Experience 2006
- 1995 Calendar
Born in the Netherlands in 1959, Erwin Olaf is one of the most innovative artists in the field of photography. In 1988, he won the Young European Photographer competition in Germany, and went on to win a Silver Lion at Cannes in 1998 and then again in 2001 for his advertising campaigns for Diesel and Heineken. In September 2003, the Groninger Museum inaugurated a retrospective on 25 years of his work, with more than 200 photographs as well as numerous videos.
In 2010, Louis Vuitton commissioned a series of portraits from Olaf, in collaboration with the Rijksmuseum in Amsterdam. He published many books and won numerous prizes around the world. He recently received the Lucie Award for his work. His work was featured in several solo exhibitions worldwide. His creations are part of the permanent collections of several Dutch museums.
Born in Brest (1964), Thierry began his career as a fashion photographer in 1986, working for Condé Nast Italy, Vogue and L’Uomo Vogue. He then worked for other important prestigious magazines. Le Gouès is one of the founders of the magazine French – Revue de Modes and has also put his name to a number of international advertising campaigns. He currently lives in Paris.
He was born in France in 1949. He began his career in London, as a DJ and composer, before working as an art director in a Parisian advertising agency. He then became involved with the world of art and photography, working as a freelance photographer and director of video clips and adverts. His shots have been featured in various fashion and design magazines. He has photographed many famous celebrities from the world of music, cinema and fashion, created many record covers and directed music videos for world-renowned artists.
- Espresso and Glamour 2003
David LaChapelle’s career began in the 1980s in New York City galleries. His work caught the eye of Andy Warhol, who offered him his first professional photography job at Interview magazine. There, LaChapelle began photographing the most famous faces of the time. Before long, he was shooting for the top magazines in the world and creating memorable advertising campaigns. LaChapelle then expanded his activity and worked as a director of music videos, live theatre shows, and documentaries. His works has recently been shown at some of the world’s most prestigious galleries and museums.
LaChapelle’s ability to create scenes of extreme reality using rich and vibrant colours makes his work instantly recogniszable and often referenced. Simply put, he is the only photographic artist today whose work has transcended the editorial context it was made for, and has been enshrined by the notoriously discerning contemporary art intelligentsia.
Martine Franck was born in Antwerp, Belgium, in 1938, but grew up in England and the United States. She began working as a photographer in 1963, in China, Japan and India. In 1965 she began working as a freelancer, producing portraits of artists and writers, but mainly dealing with reportages of human interest and on women’s conditions. She has published many books and is President of the Henri Cartier-Bresson Foundation. She has been the official photographer of the Théâtre du Soleil since it was founded in 1964. In 1983 she joined the Magnum agency.
Born in New York in 1944, after the studying at the Cornell University, he began working as assistant of the French fashion photographer Jérôme Ducrot. In 1966 a long trip in Europe, camera in tow, convinced him to become a photographer. He helped found the Viva photo agency in Paris in 1972, and in 1977 he became a full member of Magnum, also serving as vice-president and president. Kalvar has worked in France, Italy, England, Japan and the United States, combining photographic research with positions as a journalist and commercial photographer. He has participated in a number of collective exhibitions. In 2007, a major retrospective exhibition of his work was held at the Maison Européenne de la Photographie, and was accompanied by a book entitled Earthlings.
- Friends&More 2001
Born to Russian parents in Paris (1928), he spent his childhood years in Milan, before returning to Paris and finally settling in the United States. In 1948, he met Steichen, Robert Capa and Roy Striker in New York, and it was Capa who invited him to join Magnum Photos in 1953. Erwitt has remained a member of this prestigious group since then, and has been its president several times. In 1970, he began producing films. In total, Erwitt has produced seventeen comedies, documentaries and satirical films. He has also put together solo exhibitions in the US, Paris, Madrid and London. During his career he has published more than 20 books.
Founded in 1947, Magnum Photos is one of the world’s top photography agencies. A cooperative owned by the photographers who are part of it, the agency was designed to give its members great freedom of action, encouraging the expression of individual creativity and individual characteristics. Magnum photographers are famous for having produced some of the most important reportages of recent decades, documenting wars, natural disasters and social events, but also aspects of society that are not covered by traditional journalism.
- The Sensual World of Coffee 1999
Born in 1963 to Italian parents living in Toronto, on his family’s return to their native country he settled in Milan, attending the city’s Sacro Cuore Catholic University where he specialised in Economics and Commerce. He began working as director of an advertising agency specialising in fashion and design. Despite starting out fairly late as a photographer, his career change yielded unexpected results: he worked with prestigious fashion brands and photographed actors including Hugh Grant and Eva Mendez.
Marino Parisotto loves natural light and wide open spaces such as deserts and the sea: his pictures focus on action and the power of seduction. His work is romantic, visionary, elegant and never vulgar. He divides his time between New York, Paris and Milan.
Born in Edinburgh, Scotland, he studied graphic design at the Duncan of Jordanstone College of Art and Design in Dundee, then film and television at the London Royal College of Art. In 1970 he moved to the United States, along with his wife Elizabeth. His distinguishing style got noticed by American and European fashion magazines. In 1975 Albert Watson won a Grammy Award and in 1976 obtained the his first professional assignment for Vogue. He has published several books and organised a number of solo exhibitions in various museums and galleries.
Watson has also created successful advertising campaigns and directed many TV commercials. Photo District News nominated Watson one of the 20 most influential photographers of all time. He won a Lucie Award, three Andys, the Centenary Medal, a lifetime achievement award from the Royal Photographic Society, and a Grammy Award (for the a Mason Proffit album cover).
He was born in Sicily in 1943. In 1963 he met Leonardo Sciascia with whom he published several books. In 1967 he moved to Milan, where he started to work for the weekly L’Europeo as a photo journalist and special correspondent. He then went to Paris, where he worked 10 years as a correspondent, writing about politics, photography and literature for outstanding magazines of the Paris cultural scene.
In 1982, he joined the prestigious Magnum agency, thanks to master photographer Henri Cartier-Bresson. He has published many books. Today he alternates between reportage, fashion assignments, advertising, collaborations with writers and portraits, and has achieved international acclaim, while continuing to work as a journalist.
- 1996 Calendars
He was born in Berlin in 1920, the son of a Jewish livestock farmer and an American mother. He was interested in photography from a young age and in 1938 moved to Singapore to work as a photojournalist. At the end of the Second World War he opened a photography studio in Melbourne and started to work as a freelance photographer collaborating with several magazines, among which Playboy. Starting in the 1960s, he undertook a career as a professional fashion photographer. His pictures, characterised by sophisticated eroticism and revealing a superb photographic technique, revolutionised fashion photography. He died in Los Angeles in 2004 after a car crash.
- 1994 Calendar