Lavazza was founded in Turin in 1895, and is an Italian coffee producer that has been owned by the same family for four generations. Among the major coffee roasters in the world, the group is now present in more than 90 countries through subsidiaries and distributors, exporting more than 60% of its production. It has roughly 3,000 employees, with a turnover of €1.9 billion in 2016 and right from its origins, invented the concept of blending, or the art of combining different typologies and geographical origins of coffee, that is a feature today and continues to characterise the majority of its products.
The company is ranked sixth in Italy in terms of reputation, according to the Reputation Institute, with its 25 year-long tradition producing and marketing systems and products for the portioned coffee segment and having garnered a name as the first Italian company to develop espresso capsule systems.
Lavazza is present in all businesses: in the home, outside the home and in the office, striving to innovate constantly. The brand is now famous throughout the world, owing to the important partnerships it has forged that are consistent with the brand's strategy of internationalisation, including collaborations in the world of sport, with Grand Slam tennis tournaments, and in art and culture with prestigious museums such as the Guggenheim in New York and the Hermitage Museum in St. Petersburg in Russia.
Profits for 2016 totalled €82.2 million, which cannot be compared to the 2015 result, as the latter was boosted by capital gains of €822.8 million, realized on the sale of the shareholding in Keurig Green Mountain.
The net financial position stood at €687.5 million (€1,351 million in 2015).
Lavazza retained its leadership position in the Italian market, increasing its share to 41% despite the fact that coffee consumption decreased for the third consecutive year. In particular, the new product portfolio and a clear product segmentation strategy for the various customer types enabled the roll out of important innovations, in line with current trends in both in Italy and around the world.
With the acquisition of Carte Noire, the French manufacturing plant at Lavérune is now part of the Group’s industrial system and one of the main production facilities alongside Settimo Torinese and Gattinara in Italy. The company has invested €16 million to redesign the entire plant, with extensive modernisation work carried out to ensure it can manage future developments with hi-tech production lines.
“We are a company that loves to talk about our “heritage”, but we also have a vision for the future and a passion for excellence . This approach allowed us to incorporate Carte Noire and Merrild in record time,” says Marco Lavazza, Vice President of Lavazza. “We saw the acquisition as an enrichment, a mutual opportunity where each party complements the other, opening up new perspectives and shared pathways of innovation and technology. We invested in people and processes to achieve a rapid, efficient and satisfactory integration for all.”