The ¡Tierra! portfolio: a collection of fine and sustainable blends of coffee origin countries.
At the fair, Lavazza will be featuring an all-¡Tierra!-themed stand, where visitors will also be offered the opportunity to taste the new ¡Tierra! Colombia espresso and filter 100% washed Arabica blends, crafted for professional coffee lovers.
¡Tierra! Colombia blends represent Lavazza’s interpretation of the Colombian territory and taste experience, bringing together the taste profiles that are typical of the different Colombian regions: the acidity of the coffees from the South, the aromatic and fruity notes from the western Cordillera, and the body of the Meta region.
¡Tierra! Colombia espresso is characterized by an aromatic harmony and a smooth taste, enhanced by a sweet taste and a rich body. Notes of tropical fruit are accompanied by scents of lime peel and jasmine, with a mild liqueur-like aftertaste.
¡Tierra! Colombia is also available for filter preparation: a different blend and a different roasting method especially calibrated to achieve the best in-cup profile. This coffee is characterized by a fruity aroma, a balanced body, and the strong sweetness typical of Colombian washed Arabica. Notes of grapefruit, red fruits, bergamot and honey.
“Lavazza global project ¡Tierra! has been involving as well, through the Giuseppe and Pericle Lavazza Onlus Foundation, the coffee communities in the municipality of Mesetas, department of Meta, Colombia, where for a long time coffee cultivation has not been practiced. The project of the Lavazza Foundation developed in collaboration with Rainforest Alliance helped more than one hundred families of Colombian farmers to restore the coffee plantations, creating sustainable working conditions and raising the coffee quality as well as the productivity of the plantations through sustainable cultivation standards.” – said Michele Cannone, Head of Global Marketing Foodservice at Lavazza.