¡Tierra!
A collection of fine, selected-origin blends, mixed with artistry by Lavazza, to offer the perfect synthesis of flavour from the territory of origin.
MASTERS IN THE ART OF BLENDING
For over 120 years, we have been working to create our own blends and make them unique, to create a perfect combination of body, aroma and flavour, recognised the world over as the Lavazza signature. Through repeated tasting sessions, our Blending Masters select more than 100 different sources every year, bringing unique flavours to your cup, with the most noble and refined aromas, to guarantee the best result.
THE PROJECT
Lavazza ¡TIERRA! emerged in 2002 from a social responsibility project to improve the social and environmental conditions and production techniques of some coffee producing communities. Developed in collaboration with the NGO Rainforest Alliance, it is the result of Lavazza's strong commitment to sustainability, based on three fundamental principles - product excellence, support and care for small communities and respect for the planet.
SUSTAINABLE QUALITY
Rainforest Alliance is an international non-profit organisation which supports the preservation of biodiversity and promotes the rights and well-being of workers, their families and communities.
MASTERS IN THE ART OF BLENDING
For over 120 years, we have been working to create our own blends and make them unique, to create a perfect combination of body, aroma and flavour, recognised the world over as the Lavazza signature. Through repeated tasting sessions, our Blending Masters select more than 100 different sources every year, bringing unique flavours to your cup, with the most noble and refined aromas, to guarantee the best result.
THE PROJECT
Lavazza ¡TIERRA! emerged in 2002 from a social responsibility project to improve the social and environmental conditions and production techniques of some coffee producing communities. Developed in collaboration with the NGO Rainforest Alliance, it is the result of Lavazza's strong commitment to sustainability, based on three fundamental principles - product excellence, support and care for small communities and respect for the planet.
SUSTAINABLE QUALITY
Rainforest Alliance is an international non-profit organisation which supports the preservation of biodiversity and promotes the rights and well-being of workers, their families and communities.
