Rebirth through coffee
    How to empower local excellence and restore hope to the communities of Guatemala.
    In collaboration with Verdad y Vida.
    Community of San Lucas Chiacal
    The challenge

    The community of San Lucas Chiacal, in Guatemala, is a small town of 130 families, mostly women engaged in agricultural activities and carpentry. In the past, the majority of the inhabitants of Maya Pop'omchì ethnicity have been involved in the internal conflict that has caused numerous victims and the destruction of their lands. Now, this community, engaged in the artisan cultivation of a high-quality coffee, requires technical support, training and assistance for the proper marketing of the product.

    The objectives
    Training beneficiaries for effective production and marketing

    Strengthening the association through organisational and logistical support

    Creating partnerships with similar local and regional organisations

    The answer

    Fondazione Lavazza, in collaboration with the association Verdad y Vida, supports a group of 20 Maya Pop'omchì women in their ambitious project: the production and marketing of coffee grown in the community of San Lucas Chiacal.