“It’s about doing business with your heart”

in the words of Emilio Lavazza


As Lavazza Group, we operate in every sector of the coffee industry, offering our products through every channel and positioning our brands as a high-quality blend, all based on our shared values.

These Values help us to keep our success story going, leading us into a future with more to offer for everybody. Our strength lies in the people who live out our values every day: the people who make us the Lavazza Group.


We are true to our past, and to ourselves

We are genuine because we treasure the freedom to be ourselves, the freedom to express our ideas.

We respect the opinions of others throughout the entire Group.

We are proud of our roots, and we believe in the future that we are working to build together.



We believe that even excellence can be improved upon

We are passionate about our products and services and we always ensure impeccable quality, whatever our role may be.

We bring dedication to everything that we do, which is how we are able to exceed all expectations.

We always seek to create exceptional experiences for our customers, consumers and for all people: for us, people are our top priority.



We are responsible coffee producers

We are committed to responsible economic growth and do everything we can to protect people and the planet.

We are inclusive, working closely with both those inside the Group and our external partners.

We take responsibility for our actions and the impact that we have.



We never stop striving for more

We focus on the future, learning from our mistakes in order to create a better tomorrow.

We are flexible and capable of adapting, and we approach new situations with an open and receptive mind.

We apply our spirit of initiative to overcoming problems, we are courageous and daring, we think big and we never give up.


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Enjoy an authentic Lavazza experience in our stores.