Turin, February 2017 -Tradition meets innovation. The Great Lavazza Classics, the blends that represent the Turin company history and expertise in the art of blending for four generations, are now also available in capsule form. Continue the tradition in keeping with the times, seize on the new trends in the market and of consumption while maintaining the identity of the leading brand of coffee in Italy: these are the winning ingredients of Lavazza, which, after the historic Qualità Rossa, is also now bringing the sweet and refined taste of Qualità Oro and the strong, distinctive character of Crema e Gusto into capsule form. Ten years after the market launch of the A Modo Mio home system, these iconic blends further enrich the range of Lavazza capsules to offer an even wider and unique line. The ritual of good coffee, represented in the last 60 years by the great Lavazza Classics, meets the practicality of the capsule, to rediscover the pleasure of your coffee with the experience of an espresso in every cup with the utmost simplicity of the coffee machines to use at home. A symbol of excellence, tradition and prestige, the great Lavazza classics maintain their unmistakable aromatic profile with the single-dose, self-sealed and vacuum-packed capsules, designed to preserve the freshness and fragrance of a just-opened packet of coffee. Formulated to make a perfect Italian espresso, just as good at home as at the coffee bar, the blend is selected and artfully ground and pressed in the right quantity to ensure the preparation of coffee in fine art with a few simple actions. With the A Modo Mio home system, millions of Italians who were seduced by the Grandi Classici Lavazza can continue to taste the same blends in an even more innovative and contemporary way, without sacrificing the flavour and taste of tradition.