4 min

Lavazza at the Hermitage with “Nefertari and the Valley of the Queens”

15-06-2017 • Events and sponsorships


Saint Petersburg, Russia (15th June 2017) – Lavazza inaugurated the second sponsored exhibition at the famous Hermitage State Museum in St. Petersburg (Russia) today. The “Nefertari and the Valley of the Queens” exhibition follows on from another successful exhibition, “Mariano Fortuny: The Magician of Venice” which, in December 2016, saw the start of a multi-annual partnership between the State Museum of the Hermitage and Lavazza, founded in Turin in 1895.



Francesca Lavazza, director of the company of the same name, said: “When Lavazza started working with the State Museum of the Hermitage last December, I sensed we were destined to do great things together. After only a few months, I’m proud to see our authentic Italian coffee at such a prestigious institution and more importantly, also to witness such a prestigious exhibition in collaboration with the Museo Egizio in Turin.” She adds: “One of the most important museums in our city, the Museo Egizio, is a place that is particularly close to my heart, as I am the President of Gli Scarabei, an association that brings together the private supporters of the museum itself. It's really exciting to see “Nefertari and the Valley of the Queens” come to life here in St. Petersburg, with the support of Lavazza.”



Open to the public from 16th June 2017 to 10th January 2018, the exhibition “Nefertari and the Valley of the Queens” came from the Museo Egizio in Turin, which has the largest collection of objects originating from ancient Egypt outside the Egyptian borders. The exhibition consists of more than 250 pieces, taken from the most evocative sections of the Italian museum’s collection, with some artefacts dating back to the New Kingdom (16-11th century BC). These include objects that illustrate various aspects of life during the era of the new kingdom, including sculptures of kings and divinities found in temples, funerary sculptures of ordinary people, steles, fragments of stones from sarcophagi, funerary papyrus, objects from everyday life including ceramic and stone containers, furniture, jewellery, footwear, cosmetics, musical instruments and more. The heart of the exhibition is, however, made up of pieces from the tomb of the bride of Ramses II, Nefertari (mid-13th century BC), in the Valley of the Queens. The tomb was discovered in 1904 by an expedition led by Ernesto Schiaparelli and organised, again, by the Egyptian Museum in Turin.



The exhibition in St. Petersburg represents an exceptional stage to further extend the scope of Lavazza’s global initiatives in the arts and culture sector. Last May, the company announced a multi-annual partnership with the Peggy Guggenheim Collection in Venice, in addition to the existing collaboration with the Guggenheim Museum in New York. Lavazza is now a Global Partner of the Guggenheim and is currently supporting the “Visionaries: Creating a Modern Guggenheim” exhibition at the Guggenheim in New York (open to the public until 6th September 2017) and “Mark Tobey: Threading Light” at the Peggy Guggenheim Collection in Venice (open to the public until 10th September, 2017).



Lavazza’s commitment to the promotion of art and culture


Lavazza has a long history of promoting arts and culture; from the first steps made with the revolutionary campaign created by the undisputed Italian genius of advertising, Armando Testa, to the celebration of artistic creativity represented by the Calendar, Lavazza has always distinguished itself as a pioneer of the visual arts. From photography to design through advertising graphics, Lavazza now partners several leading international art museums, including the Guggenheim Museum in New York (USA), the Peggy Guggenheim Collection (Venice), the Fondazione Musei Civici di Venice and the State Hermitage Museum in St. Petersburg (Russia). Lavazza also supports MUDEC (Museum of Culture) in Milan, the Fondazione Merz and Camera (Italian Centre for Photography) in Turin, as well as major international artistic and photographic events. These include the Mia Photo Fair in Milan and the exhibitions of Steve McCurry, who authored a series of photos - taken in Honduras, Peru, Colombia, India, Brazil, Tanzania, Ethiopia and Vietnam - on the ¡Tierra! project. The images take us on a journey through the commercial life of coffee and communicate all the passion and commitment the Fondazione Lavazza has poured into “caficultores” (coffee grower) communities. To top it all, the company has been working with the world’s leading photographers, including Helmut Newton, Annie Leibovitz, David LaChapelle and Thierry Le Gouès, to name but a few, to create Lavazza calendars.