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    Lavazza coffee at the Oscars of haute cuisine

    20-06-2018 • Events

    Massimo Bottura, Lavazza’s brand ambassador since 2013, is awarded the top prize at the World’s 50 Best Restaurants Awards in Bilbao for his acclaimed restaurant Osteria Francescana

     

    Lavazza is once again the official coffee of the 
    World’s 50 Best Restaurants Awards and is confirmed as the coffee of choice 
    at the best places to dine 

     

     

    Bilbao, Spain / Turin, Italy (June 20th, 2018) – Massimo Bottura and Lavazza celebrate Osteria Francescana’s first place ranking at the World's 50 Best Restaurants Awards 2018, which took place last night in Bilbao, Spain. Lavazza has collaborated with Massimo Bottura for a number of years who, with his three Michelin stars and his worldwide acclaim, is among the chefs who have decided to share their creative vision with the brand to develop new ways of understanding coffee, ultimately recognizing the quality of Lavazza product offerings. Moreover, Massimo Bottura is one of the protagonists of the 2018 Lavazza Calendar, the first global artistic megaphone for the 17 Sustainable Development Goals defined by the United Nations to be achieved by 2030. A call to action that the chef embraced as represented by his non-profit organization Food for Soul, aimed at ending food waste.

     

     

    In Bilbao, Lavazza was partner of the sixteenth edition of the World’s 50 Best Restaurants Awards, of which it has been official coffee since 2012. This further strengthens the brand’s solid ties with Top Gastronomy, which has driven the development of a new way of thinking about coffee, from the perspective of quality, innovation and excellence. The celebrated international event in the world of haute cuisine awarded prizes to Lavazza’s chef ambassadors Virgilio Martinez, Albert Adrià, Enrico Crippa, aside from Massimo Bottura, testifying to the brand’s ability to keep abreast of new trends in the world of fine gastronomy. The coffee offered to guests at the event, which was held from June 16 to 20, was Kafa special edition, featured in exclusive coffee experiences like the Caipimoka, a cocktail based on Lavazza espresso coffee, fresh basil, Elit® vodka, lemon and San Pellegrino. The origins of this quest for innovation and perfection date back to 1996, when the company began working with Slow Food in a partnership that has led to the creation of a master’s course in coffee in the framework of the Pollenzo University of Gastronomic Sciences, organized at the main site of the Lavazza Training Center. Over the years, the brand has consolidated is role in the world of Top Gastronomy by working with some of the biggest names on the international fine food scene, like Ferran Adrià, Carlo Cracco, Massimo Bottura and many more. The visionary outlook of these great chefs, combined with Lavazza’s deep understanding of the product, elicits edgy interpretations of coffee that go beyond taste and engage all the senses, without ever losing sight of the quality of the raw material.

     

     

    The company has a tradition of bringing the aroma of its blends and exclusive single-origin coffees, like Kafa special edition, to leading gastronomic events, offering taste experiences that are always new and original. The featured coffee at the World’s 50 Best Restaurants, Kafa comes from the heart of the Ethiopian forest, where it grows in the wild with minimal help from man. This exclusive 100% arabica  single-origin coffee of the very highest quality takes coffee-lovers on a unique sensory journey, with the help of its distinctive structure and a bouquet of aromas and fragrances featuring intense floral accents.

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