5 min

Lavazza is the Official Coffee at the 74th Annual Golden Globe® Awards

02-01-2017 • Events and sponsorships


Los Angeles, California (8th January 2017) – Lavazza, an authentic Italian family company and leading global coffee company, joins the 74th Annual Golden Globe Awards as Official Coffee to celebrate an evening of the best in motion pictures and television. On 8th January 2017, Lavazza will attend the Golden Globe Awards Lounge at the Beverly Hilton, the venue of this internationally-renowned awards ceremony. Before, during and immediately after the awards, a pop-up Lavazza café will be fully operational in the lounge. Designed in a typically Italian contemporary style, the café will offer Golden Globe winners, nominees, industry leaders and other guests a traditional Lavazza coffee experience, including the signature Coffeetail No. 51 (a cocktail made with Lavazza cold-brew coffee, vodka and ginger ale), and the famous Coffee Caviar, which is part of a long list of coffee design specialties created in collaboration with some of the world's most prestigious chefs, including Ferran Adrià, Massimo Bottura and Carlo Cracco. Guests will also be able to preview Kafa, a Lavazza single-origin product that will be relaunched in 2017 in the United States with a new, even more exclusive look and feel. All drinks will be served in limited-edition themed cups specifically made for the occasion. The cup - carefully crafted in black and complemented with real gold - features the Golden Globe Awards logo, inspired by this coveted awards ceremony. The company will also send experts from the Lavazza Training Centre to the event to create the unique coffee experience recipes.

Lavazza's experience at the Golden Globe Awards on 8th January will be also extend to fans across the world on social media, featuring special content created and shared on Facebook, Twitter and Instagram. Viewers watching the Golden Globe Awards Live can also join in the conversation with Lavazza by tagging @LavazzaUSA to celebrate the best of Hollywood with us.



For Lavazza, commitment to quality and innovation are deeply rooted values, ingrained in our history for more than 120 years. Whether it was inventing the coffee blend or serving the first espresso in outer space with the ISSpresso project, Lavazza has always believed that behind every great film, there is always a great coffee. Indeed, the company shares the same passion for reinvention as the motion picture and television industry. This is one of the many reasons why Lavazza is proud to celebrate with Hollywood as the Official Coffee at the 74th Annual Golden Globe Awards. 

For more information about Lavazza, please visit: or Twitter (@LavazzaUSA).