THE LAVAZZA EXPERIENTIAL JOURNEY WITH SOME NEW AND SURPRISING COMBINATIONS
The flagship event of the brand's participation in this year’s Identità Golose will be held on Saturday 4th March – from 5:00pm – 6.30pm in the Sala Gialla 1 – where Lavazza will hold the exclusive Lavazza food pairing aperitif event. On the day that celebrates the host region, Lombardy, chef Cesare Battisti, an excellent interpreter of the Lombard/Milanese tradition at his restaurant Ratanà, will create some recipes to be paired in an unusual way with three drinks prepared by barman Dennis Zoppi, the famous cocktail designer, to amaze, excite and entertain the attending culinary enthusiasts. The multi-sensorial experience offered by ¡Tierra! Origins blends in special combinations, reflects Lavazza’s constant efforts to capture new trends in consumption, such as the art of combining cocktails with good cuisine, all with the common denominator of absolute quality - Lavazza coffee.
SMART FORFOOD: THE FIRST MICHELIN-STARRED POP-UP RESTAURANT CONQUERS IDENTITÀ GOLOSE
The new temple of shared taste and coffee experiences has been designed by Dante Ferretti, a multiple Oscar-winning set designer, creative right-hand man and friend of Pasolini, Fellini and Scorsese. His interpretation of this dreamlike space, which emphasises time as a true value of the 21st century, is sumptuous, but at the same time urban and colourful, in perfect harmony with the philosophy of the cuisine of Zanasi. Born from the collaboration between Lavazza, Mercedes-Benz Italia, Michelin, the Focaccia Group and Medici Style, under the creative direction of Davide Oldani, Brand Ambassador of Lavazza and Mercedes-Benz Italia, Smart Forfood and the Michelin-starred chef will welcome visitors to the event on Monday, 6th March. After debuting at the last Bologna Motor Show, Smart Forfood arrives at Identità Golose with a unique and inimitable recipe, where the passion for gourmet cuisine and coffee excellence combine with the best innovations on four wheels. The result is a “starry” car, which is unique and meticulous in every detail. It is equipped with a real kitchen with induction plate, extractor, fridge, refrigerated bottle holder, crockery, cutlery and worktop, not to mention the super-compact Jolie machine, part of the espresso A Modo Mio system design range, for an excellent cup of coffee.