Tierra!, a collection of organic and single origin coffee blends, sourced from communities involved with Lavazza’s global sustainability project of the same name, made its London Fashion Week debut this season.

Lavazza, official coffee partner of LFW for the eighteenth year, fuelled attendees from multiple touchpoints across the site, themed around the Tierra! Project. 

“This year’s London Fashion Week AW2018 focused on Positive Fashion, led by three strategic pillars of Sustainability, Equality & Diversity and Craftsmanship & community and chimes with the work we are doing through Lavazza’s Tierra! Project.
 

Tierra! is grounded on the principles of excellent coffee, care for the communities and respect for the Earth, and is proud to have partnered with 3,000 coffee growers in Colombia, India, Peru, Vietnam, Tanzania, Honduras and Ethiopia.
 

Just as London Fashion Week seeks to communicate the strides being made to help the fashion industry become more sustainable and conscious of the environment, we want to use it as a platform to raise awareness of the parallel steps that we are making within the field of coffee.”

David Rogers, Managing Director, Lavazza Coffee (UK) Ltd 

Brand Ambassador and one of Italy’s best-known mixologists, Dennis Zoppi, ran masterclasses for guests showcasing exclusive coffee recipes using the Tierra! products at the Lavazza bar, which underwent a makeover for AW18.

Passionate about coffee, Zoppi demonstrated how it can be used as a key ingredient within mixology.