George Hammond have recently replaced their existing, nationally recognised coffee to go solution for Lavazza Coffee To Go at their Dover Priory and Deal petrol stations. With extensive experience of “on the move” coffee occasions, they understand how important it is to offer their customers the best solution.
Paul Lee, Finance Director of George Hammond says “we have always been impressed by the great tasting and premium coffee associated with Lavazza. With other brands saturating the market, we felt Lavazza gave us an opportunity to differentiate our store. We thought there may be resistance after replacing a long-established brand, but these fears were unfounded. As soon as customers experienced the solution and tasted the coffee, they were more than happy. Customers have been enthusiastic with the new solution. In fact, since launching we have been impressed with the level of sales, particularly when you consider we are in lockdown.”
Offering customers a premium coffee experience will enhance any food to go range. Its importance is emphasised by the fact that hot beverages have become the biggest selling food to go category during breakfast. Paul recognises the importance of coffee, he says “this is a key product for our customers, even during these pandemic times. Good coffee helps with other key categories such as bakery and food to go. We are looking forward to introducing some link offers in the near future, to further enhance this synergy.”
An important consideration for Paul, when deciding to change their coffee to go supplier, was finding a trusted partner that provided a low risk solution with outstanding customer service and support. In that sense, the fact that the Lavazza Coffee To Go solution requires no upfront investment with furniture, machine and products supplied free of charge, played an important part in choosing Lavazza as their new partner. In addition, Lavazza ensures efficient installation, extensive training of staff, on-going maintenance support, free POS material and a range of localised tools to help achieve successful sales results.
He says, “For stores that want a simple, low risk and great tasting coffee to go solution, I would wholeheartedly recommend Lavazza as a partner. The product is premium and the support is great. The process for installation is simple and went well given the current pandemic restrictions. The marketing support has been fantastic, including Lavazza arranging a free coffee morning to promote the new solution.”