Pleasure Makes us Human

Created by Alex Webb, the 2026 Lavazza Calendar unfolds as a vibrant journey through a modern, refined Italy.

The 2026 Lavazza Calendar, “Pleasure makes us human”, celebrates not only the joy of craftsmanship but also the delight found in small, tangible, and often shared moments—the beauty of ordinary things and the charm of spontaneous gestures.

The 2026 Lavazza Calendar explores an Italy defined by its ever-changing beauty, rich culture, and vibrant flavours. It’s a summer journey capturing the Italian spirit across the entire peninsula—from Lake Como to Palermo. A season of lightness, travel, and discovery, where pleasure reaches its fullest expression.

On a journey through modern Italy, elegant, rich in flavours, yet deeply rooted in its tastes, places, and traditions, a cup of coffee is all it takes. It can enhance, or even create, the perfect moment, carrying with it the very best of Italian character: a small pleasure meant to be shared.

Alex Webb, one of the world’s most celebrated street photographers, is renowned for his vivid, detail-rich shots. For the 2026 Lavazza Calendar, he captured moments of pure Italianness, scenes and encounters bursting with life, energy, light, and colour. Through his lens, he reveals a distinctly Italian, deeply human way of life: the essence of the Dolce Vita.

In the 2026 Lavazza Calendar, pleasure is found in simple, authentic moments, becoming the spark for the most exquisite Italian sensibilities. It celebrates not only the joy of expertise but also the deep satisfaction of small, tangible, and often shared experiences: the beauty of the ordinary, the warmth of spontaneous gestures.

Because, as we’ve always said at Lavazza, coffee is pleasure. And if it isn’t perfect, where is the pleasure in it?