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Claim your crown at the Lavazza UK Barista Challenge!
Calling all UK baristas!
Take part in one of the most exciting coffee competitions of the year! Lavazza UK invites you to enter for a chance to claim your crown and win the coffee trip of a lifetime to the home of Lavazza in Turin.
The Competition So Far
Now in its sixth year the Barista Challenge has grown from a digital-only contest into a global, three-day event hosted in Turin, bringing together competitors from over 17 countries. The UK joined for the first time in 2025 and will return in 2026, with Baristas competing for a cash prize, an SCA Support Package, and an unforgettable experience with some of the best baristas in the world and Lavazza.
But there’s more than one winner with many other rewards up for grabs including two tickets to an exclusive tennis tournament!
The UK Final – How to Enter
To enter the UK Final, all you need to do is submit a two-minute video introducing yourself, preparing an espresso, and sharing your background in coffee.
Submit your entry no later than the 15th of November 2025 by sending us your video via email (Uk.Afh-marketing@lavazza.com).
The UK Final – 10 Finalists
10 finalists will be selected by the Lavazza UK Training Team and notified via email by the 30th of November 2025.
Finalists will then have six weeks to perfect two drinks:
- An espresso following the Istituto Espresso Italiano protocol;
- A non-alcoholic espresso-based beverage with a local aroma twist of their choice;
Both drinks must use one of our Lavazza Tales of Italy blends: Galleria, Canal Grande, or Trastevere. The live final, judged by a panel of three, will take place in London in January 2026.
Exact date and location to be announced at a later date.
Travel and accommodation will be covered for all finalists.
The Global Final – Turin
Once announced at the UK Final, the winner will be mentored by the Lavazza UK Training Team in preparation for the Global Final which will take place in Turin from the 24th to the 26th of March and include:
- Lavazza World Discovery Day
- Competition Days: Espresso and signature serve, judged by four sensory judges and one technical judge
- Awards Ceremony
For any further questions, please reach out to your Lavazza UK contact and in the meantime, good luck and we look forward to seeing your application soon!
