Coffee and tennis: a perfect match

Excellence requires dedication.

It is a timeless challenge between innovation and tradition,

a continuous exchange between passion and consistency.

In tennis, as with coffee,

it's all a matter of balance,

the right blend of creative flair and technical mastery.

It is only then, that perfection becomes part of everyday life,

turning into habit, into a ritual,

but, above all,

into a pleasure to be shared.

Dedication, tradition and excellence are just some of the values that Lavazza shares with the great world of tennis, a passion that has led the company to position itself as the only food & beverage brand in the world to be a partner of all four Grand Slam tournaments.

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