making an impact in sustainability projects
La Reserva de ¡Tierra! is the collection of sustainable quality blends dedicated to professional baristas.
Every blend of La reserve de ¡Tierra! range contains coffees from territories and communities involved in social responsibility projects, promoted and managed by Lavazza Foundation.
La Reserva de ¡Tierra! coffees are synonym with excellence and sustainability through out the whole supply chain: Rainforest Alliance Certified™ or organic certified, carefully selected and gently roasted to bring you a unique sustainable taste experience of coffee origins.
The Lavazza Foundation promotes and finances international sustainability projects in the countries where coffee is cultivated.
¡Tierra! is the name of the sustainability projects started by the company in 2002 that benefit three communities of small coffee growers in Peru, Colombia and Honduras, and which have now become a wider concept in sustainability projects managed by Lavazza Foundation (directly or in partnership with suppliers, International Organizations, and NGOs) across 3 continents in 17 countries, involving 24 projects and over 97,000 beneficiaries.
Lavazza has always bought its coffee directly from growers and local coffee traders on the basis of specific selection criteria developed thanks to the technical support of our coffee experts.
La Reserva de ¡Tierra! beans are carefully selected and roasted through a combination of the traditional drum method and air convection. Thanks to our “gentle” roasting, we guarantee a lingering flavour and the preservation of the aromas.
La Reserva de ¡Tierra! range
Lavazza La Reserva de ¡Tierra! range is a complete offer in terms of taste profile and extraction systems. Aromatic origins, balanced blends and more intense coffee are available in Espresso, Filter and Blue Capsules, to satisfy all tastes and meet all operational needs, for a unique coffee experience every time.
Tackle the climate change in Brazil
Lavazza Foundation trains a total of 1000 household members by over 35 farmer organizations to Good Agricultural Practices (GAP) adapting to climate change and enhancing organizational development.
Restore coffee plantation in Colombia
When the FARC conflict ended, Lavazza Foundation fostered the rebirth of coffee plantations through the improvement of quality and productivity and introduced Rainforest Alliance Sustainable agricultural standards.
Improve the sustainable well-being of farmers in Nicaragua
A three years cycle of training to improve the wellbeing of 25 small coffee farmers communities through technical assistance visits, digital field data collection and trainings on sustainable agricultural practices.
Cultivating sustainable coffee in India
Lavazza Foundation is improving the competitiveness of coffee production through direct support of about 1000 smallholder coffee farmers and their families. Farmers received the UTZ certification and their organization was supported in providing services to members as well as fostering women participation.
Sustainable coffee farming in Mexico
Lavazza Foundation is increasing the resilience of 900 coffee producers by training on production and post-harvest practices, 60 solar dryers building and management courses for cooperatives.
It also helps the coffee plantation renovation implementing new plots of coffee.
The La Reserva de ¡Tierra! blends are certified Rainforest Alliance.
The Rainforest Alliance seal means that farmers follow more sustainable farming practices that protect forests, improve their livelihoods, promote human rights of farm workers, and help them mitigate and adapt to the climate crisis. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
Every day, the Lavazza Training Center holds training courses for professionals, providing an in-depth understanding of the raw material and the processes of transformation, promoting a culture of quality coffee.
The Lavazza Training Center has also obtained official certification as a Premier Training Campus from the SCA — Specialty Coffee Association — the world’s most distinguished Association for the promotion of excellence in the world of coffee.
Lavazza is also the first coffee company in Italy to contain a “Q-Grader” tasting room, which is to say a special room where the qualification awarded by the SCA to green coffee tasters can be obtained.