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    40 Hands

    Coffee: a value to cultivate

    Published on 09 May 17

     

    Before being served, a coffee’s journey, from sowing to the espresso cup, passes through forty pairs of hands. Behind every one of these exchanges, there is a culture, a face, a story to be told.

    40 Hands is a journey to discover the people who have decided to dedicate their lives to their passion for coffee, starting from the countries of origin. It follows a path that unfolds through generations and latitudes, united by the same values: “Respect, dedication and responsibility, especially towards nature,” says Enrique Mancilla Oyos, a Peruvian farmer who has been working with us for years.

    His ancestors processed coffee at Nagazú, but at the time there were no roads, so production was limited to the needs of the family.

    “Then I arrived,” his son Abel tells us, “and Lavazza arrived too, almost at the same time, with its community support project that improved our manufacturing process, by providing the equipment and knowledge we needed”.

     

    Harmony between farmers and the land is essential

    Do Thanh Dinh – Vice President of the “Farmer Cooperative Quang Tien Buôn Ma Thuôt” – Vietnam

     

    Coffee is, in fact, a passion that we’ve carried with us since 1895, the same as it is for many other families who have always cultivated it. Respecting the history and values of these defenders of the earth is, without doubt, a duty, as it is to help the new generations fully express their skills and traditions.

     

    The Lavazza Foundation has provided us with infrastructure, it helps us, it has found solutions to coffee problems, climate change and diseases that affect coffee plants. The Lavazza Foundation also contributes to the development of new villages.

    Sri H.M. Lokesh

     

    Coffee has always been the social drink par excellence. It has the power to unite people, allowing us to share stories and dreams, like that of Father Peter Kilsara, director of the Mese Ring School of Kirua, Tanzania.
    “Throughout most of Africa, giving the youngest a chance to study and educate themselves means giving them an opportunity for life as well as growth, and for me personally, it has also meant being able to realise my dream.”

    Caffè: un valore da coltivare
    Caffè: un valore da coltivare

     

    We met Father Peter during the production of ¡Tierra!, a sustainability project undertaken in partnership with the Rainforest Alliance NGO, which aims to produce coffee that is 100% sourced from sustainable agriculture. He contacted us: “We introduced ourselves to Lavazza as a community of small coffee producers. From that moment onwards, we became part of ¡Tierra!: a project that enhances both the quality of the coffee and its production. Production plants have been developed, in order to improve and simplify processing. At the same time, houses, an infirmary and a school have also been built. So now, as well as being able to work autonomously and create a higher quality coffee, farmers receive concrete help for the education of their children”.

     

    lavazza-40hands-caffeunvaloredacoltivare-imgsx-2-d
    lavazza-40hands-caffeunvaloredacoltivare-imgdx-2-d

     

    Coffee farming goes beyond being a mere step of the manufacturing process: It is a ritual, a craft, a cultural essence and a source of sustenance for thousands of people all over the world. Behind every espresso cup served, there is the commitment of those who have decided to make coffee their life’s choice. A passion that is handed down from generation to generation.

     

    It’s thanks to my father that I love coffee. Its cultivation is an act of love: watching the seeds grow, flourish and make fruits. I hope, in turn, to be able to pass this tradition on to my children.

    Edivaldo Bocardi Lumbari

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